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marketing and instruction videos

Verity Sense is Polar’s optical heart rate monitor. In conjunction with the product's launch, we produced a series of marketing and instruction videos for Polar. The videos demonstrated the device's features through various sports.

We find enjoyment in taking comprehensive responsibility for production. When direction, filming, editing and post-production are all done by the same firm, many unnecessary work stages are eliminated – and the final product is thoroughly polished.

Client: Polar Electro Oy
Hatfuls Creative
Producer / Director: Vesa Taipaleenmäki
Cinematography: Vesa Taipaleenmäki, Matias Tuomela, Aleksi Tuomela
Editor: Aleksi Tuomela, Matias Tuomela
Colorist: Aleksi Tuomela

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