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Autodude’s terrific selection of products was complemented by the totally renewed King Carthur product family. To coincide with the launch, the company wanted to create impressive ad videos for the products that suited their image.

In the design stage, a lot of time was spent thinking about the content, style and atmosphere. Afterwards, the shoot itself proceeded quite efficiently. Low-key lighting and high-tempo interplay between image and music created the impression of a modern, high-quality brand.

More videos can be found on Vimeo.

Client: Handshake Finland Oy
Hatfuls Creative
Producer: Matias Tuomela
Vesa Taipaleenmäki
Cinematography: Vesa Taipaleenmäki, Matias Tuomela
Editor: Juha Salminen
Colorist: Juha Salminen


“The professionalism of the film crew was evident in everything they did, kudos especially for the welcome
improvisation and innovative ideas that had not even occurred to me.

Even though the project had a lot of stuff to shoot, days on set were efficient and we got dailies to look at
soon after the day was done. All the elements of the videos came together brilliantly and, honestly, the
results exceeded my expectations!"

Aleksi Isoherranen, Director of Product Development, Handshake Finland Oy

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